Telecom providers have a treasure trove of captive data – customer data, CDR (call detail records), call center interactions, tower logs etc. and are metaphorically “sitting on a gold mine”. Ideally, each category of the generated data has the following information.
– Customer data consolidates customer id, plan details, demographic , subscribed services and spending patterns
– Service data category consolidates types of customer, customer history, complain category, query resolved etc. are on
– Usually for the smart mobile phone subscriber, location category data consolidates GPS based data, roaming data, current location, frequently visited location etc.
Due to technological evaluation in all the verticals, manufacturing cost for the smart mobiles, network infrastructures, optimized devices for cellular network etc. are rapidly declining. As an end result, there is an exponential adoption of smart mobile phone across the generation as well as rapid expansion of telecom/mobile network in both rural and urban areas. 4G broadband cellular network technology, succeeding 3G is acting a catalyst to attract people towards using smart mobile phones because it provides mobile web access, IP telephony, gaming services, high-definition mobile TV, video conferencing etc.