Mathematical model for the analysis of spread of social influence have emerged as a major topic of interest among the researchers in diverse disciplines such as sociology, economics and computer science. Empirical studies of diffusion on social networks date back to the 1940s. Later on, theoretical propagation models were introduced in late 1970s. In the recent years, Online Social Networks such as Facebook, Twitter and Linkedin has experienced explosive growth and these have remarkably changed the way people communicate.
Inherently, study of the dynamics of these networks using partial differential equation(PDE) based has attracted many researchers.
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